The Albachiara Journal

An eclectic collection of our opinion and perspective, from our travels and encounters

The Albachiara Chronicle: latest post

Sport’s original sin: the B2B apple

roger mitchell | 25 March 2023

Sport’s original sin was in taking the B2B apple 40 years ago. The Baptism cleaning must come in working towards a re-rating as a per-user B2C business.

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The Albachiara Chronicle

are you not intrigued?

What we live, observe and work on everyday, often inspires us to share reflections and insights, which we like to share here with other professionals. It is for us a unique opportunity to transfer our experiences and knowledge and gain new perspectives from all those people, who like to engage into thought-provoking conversations with us. Scratching the surface of things, to better understand the world around us and always be learning.

The Albachiara Podcast

are you not entertained?

Today, much of what sport has always meant to true fans, has been lost in a blizzard of corporate communications, fireworks and froth. As a result, the attachments, that were once so strong, seem more trivial in the global age of televised sport as entertainment. What was once authentic, is increasingly staged. In this podcast, we'll get back to the things that sport has always meant to true fans.