The Albachiara Journal
An eclectic collection of our opinion and perspective, from our travels and encounters
The Albachiara Chronicle: latest post
Forever? That’s a funny kind of word.
But mainly they failed because they didn’t ever find a product that “fitted” with the “market”. It is clear now, also thanks to them, that sport events without tradition and purpose have a hard time finding space in the battle for the leisure dollar. Fans will willingly spend on something they are passionate about, on big events that have a clear place in the history books where they can contextualise the moment around storied teams, strips and cups. But if you expect them to turn up to watch “sport” that has been manufactured, you are going to be disappointed. LIV ultimately didn’t manage to communicate why we should care about their competition and teams. And of course we didn’t.
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The Albachiara Podcast: latest episode
AYNE 31, Season 8 – Citizen AYNE
ATP’s Nick Bourne joins Roger Mitchell and Mark Oliver to discuss the future of sports media, emphasizing how behind-the-scenes access and personality-driven storytelling are essential to capturing modern audiences. They also debate solutions for tennis’s overcrowded calendar and explore who will ultimately control the industry’s next major content bottleneck. Brought to you by 54.
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Have a look at our yearly catalogues
Have a look at all the podcast’s seasons
Most recent articles
Most recent shows
The Albachiara Chronicle
are you not intrigued?
What we live, observe and work on everyday, often inspires us to share reflections and insights, which we like to share here with other professionals. It is for us a unique opportunity to transfer our experiences and knowledge and gain new perspectives from all those people, who like to engage into thought-provoking conversations with us. Scratching the surface of things, to better understand the world around us and always be learning.
The Albachiara Podcast
are you not entertained?
Today, much of what sport has always meant to true fans, has been lost in a blizzard of corporate communications, fireworks and froth. As a result, the attachments, that were once so strong, seem more trivial in the global age of televised sport as entertainment. What was once authentic, is increasingly staged. In this podcast, we’ll get back to the things that sport has always meant to true fans.
