The Albachiara Journal
An eclectic collection of our opinion and perspective, from our travels and encounters
The Albachiara Chronicle: latest post
The Giant in the chair.
It doesn’t matter if you’re right when you sound like a broken record, and just because you can write well doesn’t necessarily mean you should.
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The Albachiara Podcast: latest episode
AYNE 11, Season 8: The Confessional with Giles Morgan – 26/4/2026
From wielding HSBC’s global checkbook to reinventing himself as the ‘Sponsorship Doctor,’ Giles Morgan joins The Confessional to discuss the evolution of sports marketing. He reflects on the high cost of his ‘Hong Kong glory years’ and why the future of sponsorship lies in ‘tribe-to-tribe’ relationships rather than just logos on shirts. Brought to you by LOCKEROOM.
Have a look at all the podcast’s seasons
Most recent shows
Have a look at our yearly catalogues
Have a look at all the podcast’s seasons
Most recent articles
Most recent shows
The Albachiara Chronicle
are you not intrigued?
What we live, observe and work on everyday, often inspires us to share reflections and insights, which we like to share here with other professionals. It is for us a unique opportunity to transfer our experiences and knowledge and gain new perspectives from all those people, who like to engage into thought-provoking conversations with us. Scratching the surface of things, to better understand the world around us and always be learning.
The Albachiara Podcast
are you not entertained?
Today, much of what sport has always meant to true fans, has been lost in a blizzard of corporate communications, fireworks and froth. As a result, the attachments, that were once so strong, seem more trivial in the global age of televised sport as entertainment. What was once authentic, is increasingly staged. In this podcast, we’ll get back to the things that sport has always meant to true fans.
