Are you not entertained?

From the boardroom to the locker rooms, sport catches imagination like little else. In this podcast we talk to the men and women, who make the big decisions and those who make the big plays to find where sport is; and, importantly, where it is going. We do so for the only eyes that matter: those of the fan!

Season 4, Episode 34: This week our special guest is Simon Barnes, one of the world’s most respected sports-writers in the last 50 years.  We discuss the concept of why sports create myths, heroes and villains; why sports matter to mortal fans; and how the sports industry – and sport – is changing.  To those that care for sport – and worry about where sport may be heading – this show will be worth listening to. Brought to you by Sportsdigita.