Are you not entertained?

From the boardroom to the locker rooms, sport catches imagination like little else. In this podcast we talk to the men and women, who make the big decisions and those who make the big plays to find where sport is; and, importantly, where it is going. We do so, for the only eyes that matter: those of the fan!

Season 5, Episode 18: The Groundsmen dedicate this week to really getting under the hood of OneFootball and its founder Lucas von Cranach. This company is indeed too big to be misunderstood. They have so well interpreted what Business to Consumer really is and how to offer valuable content to fans. A 24/7 proposition, personalised, thanks to data, to each fan. Hopefully we’ve shed some light on its value. Brought to you by Sportsdigita.