Are you not entertained?

From the boardroom to the locker rooms, sport catches imagination like little else. In this podcast we talk to the men and women, who make the big decisions and those who make the big plays to find where sport is; and, importantly, where it is going. We do so, for the only eyes that matter: those of the fan!

Season 8 Episode 31. Roger Mitchell and Mark Oliver are joined by Nick Bourne of the ATP to explore the battle for attention, aggregation and the future of sports content. From his pioneering work at Copa90 and the rise of football’s creator-led media, to the lessons of Netflix’s Break Point, Nick explains why the next generation of sports storytelling depends on access, personality and player buy-in. They also ask whether tennis can escape its overcrowded calendar, create better incentives for its stars and turn casual viewers into lifelong fans, before examining who will control the next media bottleneck: the platform, the rights, or the audience’s first response to “what’s good tonight?”

The show is brought to you by our friends at 54, themselves at the forefront of change in so many sport formats and models. 54 brings a unique and proven capability to align capital, strategy and execution capabilities for investors, most recently in golf, polo and padel – www.weare54.com