Are you not entertained?

From the boardroom to the locker rooms, sport catches imagination like little else. In this podcast we talk to the men and women, who make the big decisions and those who make the big plays to find where sport is; and, importantly, where it is going. We do so, for the only eyes that matter: those of the fan!

Season 8 Episode 30. Roger Mitchell and Mark Oliver are joined by Ben Morel, former Six Nations and NBA executive, to examine whether sport is reaching the limits of commercialization. From French football’s media-rights crisis and the fight against piracy to rugby’s crowded calendar, private-equity investment and the proposed NBA Europe league, they explore whether the future lies in bigger rights deals — or in better products, smarter bundles and giving fans a reason to watch.

The show is brought to you by our friends at 54, themselves at the forefront of change in so many sport formats and models. 54 brings a unique and proven capability to align capital, strategy and execution capabilities for investors, most recently in golf, polo and padel – www.weare54.com