Are you not entertained?

From the boardroom to the locker rooms, sport catches imagination like little else. In this podcast we talk to the men and women, who make the big decisions and those who make the big plays to find where sport is; and, importantly, where it is going. We do so, for the only eyes that matter: those of the fan!

Season 8 Episode 22. Roger Mitchell and Mark Oliver welcome Mike Darcey, former strategic brain behind Sky and ex‑CEO of News UK, for a deep dive into the messy frontier where sport rights, streaming and regulation collide. Using Rupert Murdoch’s quiet war on the NFL as a starting point, they unpack 60 years of antitrust logic, why “no single buyer” rules gave fans more packages but not always better value, and whether in an era of apps, clips and ubiquitous coverage it’s time to let one player own the whole shop again, or accept that regulating modern media might simply be impossible to do well.

The show is brought to you by our friends at 54, themselves at the forefront of change in so many sport formats and models. 54 brings a unique and proven capability to align capital, strategy and execution capabilities for investors, most recently in golf, polo and padel – www.weare54.com