Are you not entertained?

From the boardroom to the locker rooms, sport catches imagination like little else. In this podcast we talk to the men and women, who make the big decisions and those who make the big plays to find where sport is; and, importantly, where it is going. We do so, for the only eyes that matter: those of the fan!

Season 8 Episode 17. Roger Mitchell and Mark Oliver are joined by Peter Hutton – a man who has worked for three modern moguls, Murdoch, Zaslav and Zuckerberg – to unpack what sport really means to big media in 2026. From Eurosport and the Olympics to Warner Bros. Discovery, Paramount and the Saudi Pro League, they dig into whether spiralling rights fees have become a “survivor tax”, why bundling and streaming are reshaping the old playbook, and if the real endgame now is not buying the rights, but buying the sport itself and the power that comes with it.

The show is brought to you by our friends at 54, themselves at the forefront of change in so many sport formats and models. 54 brings a unique and proven capability to align capital, strategy and execution capabilities for investors, most recently in golf, polo and padel – www.weare54.com