Are you not entertained?

From the boardroom to the locker rooms, sport catches imagination like little else. In this podcast we talk to the men and women, who make the big decisions and those who make the big plays to find where sport is; and, importantly, where it is going. We do so, for the only eyes that matter: those of the fan!

Season 8 Episode 13. Roger Mitchell and Mark Oliver launch Citizen AYNE, a new AYNE series inspired by Citizen Kane, by rewinding to the white‑heat of the dot‑com boom and Roger’s time running the Scottish Premier League. Using their first deal together as a live case study, they unpack how tech money, over-excited broadcasters and new investors created a “boom on a boom” in media rights, why today’s AI and chip-stock frenzy feels eerily similar, and how modern moguls like Bezos and Ellison now sit where Malone and Murdoch once did in deciding the future value of sport.

The show is brought to you by our friends at 54, themselves at the forefront of change in so many sport formats and models. 54 brings a unique and proven capability to align capital, strategy and execution capabilities for investors, most recently in golf, polo and padel – www.weare54.com