Are you not entertained?

From the boardroom to the locker rooms, sport catches imagination like little else. In this podcast we talk to the men and women, who make the big decisions and those who make the big plays to find where sport is; and, importantly, where it is going. We do so for the only eyes that matter: those of the fan!

Season 2, Episode 50. The Groundsmen ask whether sport really wants to move into direct relationships with its fans. Or it actually just prefers safe cash up front. How to manage the importance of betting, whilst controlling recklessness. And a discussion around Swing Low Sweet Chariot. All comments welcome.