Are you not entertained?

From the boardroom to the locker rooms, sport catches imagination like little else. In this podcast we talk to the men and women, who make the big decisions and those who make the big plays to find where sport is; and, importantly, where it is going. We do so, for the only eyes that matter: those of the fan!

Season 5, Episode 20: This week Jon Ridgeon, CEO of World Athletics, joins the Groundsmen Conversations. A former Great Britain Olympian, Jon’s responsibility is making the world’s oldest sport more relevant for the 21st Century. We recorded this show in front of a live audience at the inaugural Sport Summit Como, by the lake’s beautiful shores. Brought to you by Sportsdigita.