Why sports execs should implement youth “Shadow Boards”

by andy marston | Jul 22, 2022

  Sport has a Gen Z problem. That’s according to research reported by Morning Consult which suggested that Generation Z “is much less enthusiastic about sports”. In fact, only 53% of Gen Zers identify as sports fans (compared to 69% of millennials). Moreover Gen...

2021. A year in review.

by raffaella cardarelli | Jan 13, 2022

  It is important for all organisations to periodically reflect on actual progress against their mission. That normally happens as the calendar year advances. 2021 has been a very good year for Albachiara, which positions the Company very well for 2022. The early...

Football, circle of life

by roger mitchell | Jun 8, 2021

This weekend, in Rome, Euro21 kicks off. It’s the first time a major tournament has been hosted in the Bel Pease since the iconic Italia90.  Big tournaments, the big games, are marker poles for most guys. Like the classic albums. The soundtrack of our lives. A...

F1 – Mission Winnow and the elephant in the room

by raffaella cardarelli | Apr 20, 2021

Many think that Philip Morris International’s (PMI) Mission Winnow initiative in Formula 1 is a fuzzy corporate exercise, designed to hide the elephant in the room: the American Group’s controversial end-products. Is it really like that? Or is this rather a simplistic...

The Sportech Goldrush Redux: Three Years on!

by roger mitchell | Mar 30, 2021

Back in 2018, I wrote a piece about the upcoming boom in early stage sportstech investments. It got a bit of attention and, in many ways, signposted what I and Albachiara were going to do in this sector since then. Both as an accelerator, and as advisors. That article...