Always know where the fire exit is.

Always know where the fire exit is.

by | Jun 9, 2024

This Column closely reflects the sector upon which it opines. It thus needs to move erratically in its commentary each week, from romantic philosophy to callous pragmatism. In a week when the discord around the “tyranny of the majority” in the English Premier League...
Reasons to be cheerful. Part 3.

Reasons to be cheerful. Part 3.

by | Jun 2, 2024

Back in the old days, you unabashedly called people like Ian Dury what he factually was: a “cripple”. Generations born in between falling bombs never seemed to bother too much, or sweat this small stuff. They just got on with making the best of it. Polio had “gifted”...
I wanted to write a positive article about rugby.

I wanted to write a positive article about rugby.

by | May 19, 2024

  This Column has been a fierce critic of how professional rugby union has been run in recent years, even after the investments from Big Finance (PE firms CVC and Silverlake). But the ferocity of those attacks correlates closely to the sadness of how a great...
Sports’ market research 3.0.

Sports’ market research 3.0.

by | May 12, 2024

Anyone who seriously thinks about sport from the business perspective is torn apart every single day. The legacy product is so important to us, and society, but the future direction of travel needed to follow the money is the complete opposite of everything we love....