Google YouTube

Who they are

Alphabet is the listed holding company of the leading tech platform in the world: Google.
It generates most of its revenues through the monetisation of Internet search. In recent years it has expanded its platform services to enterprises with Google Cloud, investing heavily in AI capability.
They own and commercialise the world largest media platform in YouTube, which now dominates the consumption of entertainment content globally. You Tube provides consumer media and entertainment through its website. The company, through its free membership services, allows users from all over the world the ability to share, upload, download and stream videos over a wide range of subjects.
They also are involved in driverless vehicles with Waymo.
LinkedIn

What we did

Working for Google as the client, we were asked to develop and share our views on where YouTube is in EMEA in relation to the sports industry.
We developed a full SWOT analysis, focussing ultimately on the opportunities available, in the context of the much wider global objectives of Google. Sensitive to the different approaches in the USA and EMEA.
The findings and recommendations across both a strategic report and a tactical operational go-to-market are of course confidential.

 

Client
Google YouTube
Sector
IT, advertising, media and AI platform
Involvement
Developing a full SWOT analysis for their USA and EMEA strategy 
Website
YouTube.com