Corporate content: the best lead generation tool
What we mean is that, unless you:
- tell your own story,
- communicate regularly your ideas,
- share generously your knowledge and
- engage actively with your own industry,
- develop your own (digital) space of authority in the marketplace,
- gain as many valuable business relationships,
- attract like-minded individuals and enrich your network with quality professionals and, therefore,
- be able to catch many hidden business opportunities.
How did we, in Albachiara, develop
our own little world of compelling content?
airing a weekly podcast: are you not entertained?
promoting, at zero cost, our content through professional platforms and networks
The Albachiara Chronicle – are you not intrigued?
The Albachiara Podcast – are you not entertained?
The podcast has therefore evolved into a growing sport & business channel, offering now 4 different shows:
- Goal own Goal is 2 guys in a pub with the sports pages, bouncing off each other.
Light, fun and edgy.
- The Groundsmen is 3 professionals giving their insights on why and how the industries of sport, media, entertainment and brands will evolve. Especially through technology.
Informative, honest, opportunity- and solution-oriented.
- The big Interview is a chat with the movers and shakers of sport, media and entertainment, seen by all possible management perspectives.
Visionary, deep, vertical.
- The Captain’s Table is a short, pleasant cruise on a pirate’s ship, where famous athletes and very important leaders of sport generously tell their personal stories, share their unique memories and simply show their normal selves.
Authentic, emotional and imaginative.
“are you not entertained?”
from Season 1 to Season 2 – download trends
Corporate storytelling leads to a stronger strategic vision
- measure the temperature of the competitive market
- track the direction of the organisation
- tell the story of your company and its people; describe your unique journey
- involve transversally all the staff, to achieve the best possible outcome
Here you can read about our content development work.
To find out what we do in change management, see here.
For our C-suite management services, read here.
To understand which type of professional training we deliver, discover our Corporate Learning programmes.
If you are interested in our own story, check us out here.