Are you not entertained?

From the boardroom to the locker rooms, sport catches imagination like little else. In this podcast, we talk to the men and women, who make the big decisions and those who make the big plays to find where sport is; and, importantly, where it is going. We do so for the only eyes that matter: those of the fan!

Season 3, Episode 1: The lads kick off Season 3 of The Big Interview with Sir Martin Sorrell. For over 40 years, through IMG to S4 via WPP, Sir Martin has been the global preeminent player in our industry. He discusses his future vision for the world of sport, under so many aspects: leadership, sports rights management, media evolution, content distribution, sponsorship strategy, social platforms, fan engagement, M&A, tech companies agility, big data. So much knowledge, you are in for a real treat.

In association with PumpJack Dataworks.