Are you not entertained?

From the boardroom to the locker rooms, sport catches imagination like little else. In this podcast we talk to the men and women, who make the big decisions and those who make the big plays to find where sport is; and, importantly, where it is going. We do so for the only eyes that matter: those of the fan!

Season 2, Episode 40. The competition for kids’ time has never been so intense. From TikTok to esports to Disney+. How will traditional sport address that battle for attention? Tomi Kovanen, our guest this week, is an ex pro gamer and now investment banker in esports. If you believe in this new future, why and where should investors and sponsors place their money? How are esports evolving as an entertainment business? What is the real potential for brands and for rights owners? Where is the ROI coming from?