Are you not entertained?

Today, much of what sport has always meant to true fans, has been lost in a blizzard of corporate communications, fireworks and froth. The attachments, that were once so strong, seem more trivial in the global age of televised sport as entertainment. What was once authentic, is increasingly staged. In this podcast, we’ll get back to the things that sport has always meant to true fans.

Episode 18: Grant and Roger delve into the world of Italian football with Federico Smanio. Ex pro, ex league director, Federico is currently running the wonderful Wylab sports incubator. He is, therefore, a powerful and rare example of a professional athlete turned into a sports businessman. This transition was successful thanks to resilience, sacrifices and serious academic studies. His insight into the sport, from all perspectives, is therefore highly professional and totally authentic.