Are you not entertained?

Today, much of what sport has always meant to true fans, has been lost in a blizzard of corporate communications, fireworks and froth. As a result, the attachments, that were once so strong, seem more trivial in the global age of televised sport as entertainment. What was once authentic, is increasingly staged. In this podcast, we’ll get back to the things that sport has always meant to true fans.

Season 2, Episode 15: The lads have a chat with one of sport’s true disruptors from the new generation: Joe Markowski of Dazn. Discussing the lessons of working cross culture in sport in Japan, Europe and the States. As a result, the importance of making the most of your “break” and finding yourself with great mentors. As a matter of fact, debating fiercely, at 30, the future of boxing with top guys like Skipper and Gleasure. Great insight into how Dazn was conceived and executed, and how it approaches new markets. And why its model is unique, especially in attracting young viewers. Obvious mentions of “frenemies” like Snapchat, FB, TikTok. The sports rights market will not be the same after Dazn. This podcast perhaps helps explain why. Superb.