Are you not entertained?

From the boardroom to the locker rooms, sport catches imagination like little else. In this podcast we talk to the men and women, who make the big decisions and those who make the big plays to find where sport is; and, importantly, where it is going. We do so for the only eyes that matter: those of the fan!

Season 3, Episode 13: The Groundsmen have a robust conversation around why sports is special, compared to other entertainment content. Or is it? A lot is changing in the struggle to engage audiences and generate revenues. For example, content-led business models are starting to come to the local football clubs: can reality tv shows play a strategic engagement tool for sports? And how do you tell, if you don’t know your fans behaviours? “Meaning” versus “mere entertainment content” conundrum. Existential stuff.