Are you not entertained?

Today, much of what sport has always meant to true fans has been lost in a blizzard of corporate communications, fireworks and froth.The attachments that were once so strong seem more trivial in the global age of televised sport as entertainment. What was once authentic is increasingly staged. In this podcast, we’ll get back to the things that sport has always meant to true fans.

Episode 4: Amazing discussion with media legend and ultra fan Stuart Cosgrove on fan culture and what they now want from modern media, and how to service it. An honest critique of modern (Scottish) tv rights negotiations; the need to grasp the massive opportunities of sporttech. Genius ideas. Stuart beautifully articulates how you fall in love with your club and why. You can tell why Stuart has had an amazing career.